Wednesday, 6 October 2010

LFW Video Report

I made this video round up of London fashion week, featuring Mark Fast, Jaeger, Amanda Wakeley, Paul Costello, Ashish and Ashley Isham. I really wanted to show the excitement and BANG! in your face-ness of fashion week, which is difficult to depict in still pictures. Also difficult to depict in still pictures are the way that the models at Caroline Charles danced and posed, the way the fringing swished and flicked, the sparkles blinded at Mark Fast. I hope this video (which is the first video I have made) depicts this. I have also interviewed people after the shows to get their reactions. I think videos are really important to the future of fashion as seen by the many video presentations seen at fashion week, such as Orla Kieley or J.W.Anderson. Even when the models were actually there, like at Craig Laurence, there was still a video. Craig Laurence had a very good video last year as well. I have written a blog on the importance of videos in fashion on dry-clean-only.com which you can see here.


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